There is a very interesting tale connected to the birth of Shri Vallabhacharyaji. His parents were on their way to their native village from Banaras (Varanasi) when Shri Illamaji experienced labour pains in the forest of Champa (Champaranya). There she gave birth to Shri Vallabh. But both Shri Laxman Bhattji and Illamaji thought that the child was born dead and so they put him under a tree and advanced on their journey. At might Shri Thakurji gave a dream to Shri Illamaji that he himself was born as her child. On hearing this Shri Illamaji and Shri Laxman Bhattji rushed to the tree where they had placed Shri Vallabh. There they saw that Shri Vallabh was playing happily while a ring of fire had encircled him to protect him. As Shri Illamaji neared Shri Vallabh the ring automatically disappeared and she took Shri Vallabh into her lap.

Shri Mahaprabhuji is the initiator of Pushtimarg.He was born in the year 1478 A.D.at a small village named Champaranya village near Raipur in Madhya Pradesh (India).His native village was situated in the Andhra pradesh state (India).His father’s name was Shri Laxman Bhattji and Shri Illamaji was his mother.From the very beginning Shri Vallabh was very dear to eveyone,that is why he was named ‘Vallabh’ which in sanskrit language means ‘the loved one’.